AI summary
- Meta, Alphabet, Nvidia, OpenAI and Anthropic still use "AI" in their public communications, despite the White House push for "SI".
- Even SpaceX, which plans to rename SpaceXAI to SpaceXSI, still used "AI" in its latest blog post.
- The change is spreading inside government: a 6 October Justice Department memo tells staff to use super intelligence and SI in most circumstances.
- If the words people search for stay "AI", then betting on the SI label alone is risky, and most .si names remain speculation in a small aftermarket.
- I'd only buy a .si for a plain generic word when the .com and .ai are taken or expensive and people actually search for it.
The news: Big Tech still says AI
Nearly two weeks after the executive order, the biggest companies in the field haven't changed their words. That's the main finding of a Yahoo report published on 11 October.
It says Trump's push to replace "artificial intelligence" with "super intelligence" has drawn mockery and little apparent change in how major technology companies describe their products. The chief executives of Meta Platforms, Alphabet and Nvidia attended a White House luncheon and signed a nonbinding safety accord, yet their companies continue to use "artificial intelligence" and "AI" in recent public communications. OpenAI and Anthropic have also kept the established terms in their latest blog posts.
Even SpaceX, whose boss said he'd rename SpaceXAI to SpaceXSI, has continued to use "AI" in its latest blog post, according to the same report. I've written about the rename before. What's new is the gap between the announcement and what the company actually publishes.
Where SI is spreading: government, not industry
The order, signed on 29 September and titled "Inaugurating the Era of Super Intelligence", tells federal agencies to use "Super Intelligence" and "SI" in official communications, websites, reports and other non-statutory documents. Its instructions are aimed at federal agencies.
Inside government, it's moving. International Business Times UK reports that on 6 October the Justice Department instructed employees to use super intelligence and SI instead of artificial intelligence in most circumstances, including in certain legal proceedings, according to a memo seen by Reuters.
Outside government, support is thinner. Jeff Bezos backed the idea in a Fox News interview, saying "Artificial sort of means fake," as Yahoo News UK reported. He's one voice, though, and the report doesn't say Amazon has changed its own wording.
Officials aren't fully consistent either. In a NewsNation interview carried by Yahoo, Pouya Lavian, deputy chief of staff for policy and strategy at the EPA, spoke of shaping the future of technology "through ASI and the data center and digital infrastructure that does it". That isn't quite the "SI" the order asks for.
The pushback is out in the open
Trump said on Truth Social that anyone using "Artificial Intelligence" instead of "Super Intelligence" is an enemy, warning in capitals: "THE ENEMY!" I've covered that post already. The new part is the reaction from his own side.
Former Rep. Marjorie Taylor Greene shared his post on X with two words: "Artificial Intelligence." Rep. Thomas Massie joked on X that "Artificial Intelligence is a term historically reserved for politicians."
When Republican figures mock the change in public and the largest tech firms carry on as before, it's fair to say SI hasn't become the everyday word yet. It might, but you can't assume it will.
Why the wording gap matters to .si buyers
Much of the .si rush rests on a bet that SI becomes the word people use. Registry SI spokesperson Klara Herman said 44,000 ".si" websites were registered in September, a 2,199% increase from August, according to the BBC. IBTimes UK cites a slightly different count from the Slovenian registry: more than 46,000 in September against 3,515 in August. Either way, supply jumped.
End user demand is a different matter. If the companies people buy from still write "AI", I'd expect most customers to keep typing "AI" too. IBTimes UK also points out that headline prices such as $10 million for build.si and $8 million for seed.si are asking prices, not evidence of completed sales.
So I'd treat a .si name as a cheaper route to a plain generic word, not as a bet that the SI label wins. Most .si names are speculation, and the aftermarket is small. This week's news doesn't change that.
Names that don't depend on which word wins
If the industry keeps saying AI, the safer .si names are ones where the words carry the value on their own. Here are five from my inventory, with the data I hold on each:
- aivideoeditor.si, $5,000. "AI video editor" is searched 201,000 times a month worldwide and 27,100 times in the US. The .com asks $149,995 and the .ai is for sale too. The phrase uses "AI", which is the point: people search the words they already use.
- webbrowser.si, $5,000. 165,000 searches a month worldwide, the .ai is listed at $48,900 and the .com has been held since 2002.
- evcharging.si, $4,500. 368,000 searches a month worldwide, the .ai is listed at $17,599 and the .com is reserved for strategic use. A Slovenian charging operator could use it as a local domain, so the buyer pool isn't only investors.
- enrollments.si, $2,500. 246,000 searches a month and US clicks cost $7.95. Be honest with yourself: the .ai is listed at $6,800 and the .com at $29,999, and if your budget stretches, the .com is the better buy.
- liedetector.si, $3,000. 60,500 searches a month worldwide, the .ai asks $65,000 and the .com has been held since 1998.
None of these are brands. They're plain words, and that's why they'd still make sense if nobody ever says SI out loud.
Should you buy a .si name because of this?
Not because of this news, no. It cuts against the hype: government is adopting SI, but the companies people actually use haven't. If you're buying a .si only because you think SI will replace AI everywhere, I'd wait.
A .si can still make sense on its own merits. Run it through three questions first:
- Is the .com and .ai taken or expensive? If the .com is affordable, buy the .com. It's still the default people type.
- Is it a generic name and not a brand? Plain words only. Don't buy a copy of one company's name, whether that's a tech firm or a rebrand like SpaceXSI.
- Do people search for it? Check real monthly searches. If nobody types the words, the extension won't save it.
If a name passes all three, a .si can be a sensible, cheaper way in. If it fails any one, keep your money. You'll find the full list on aidomains.si, and I'm happy to answer questions on any name.
Names from this store that pass the test
Questions
Have big tech companies started using "super intelligence"?
Not broadly. Yahoo reports that Meta Platforms, Alphabet and Nvidia continue to use "artificial intelligence" and "AI" in recent public communications, and OpenAI and Anthropic have kept the established terms in their latest blog posts.
Has SpaceX switched to SI?
Musk said SpaceXAI will become SpaceXSI, replying "Yes, we will make that change," but Yahoo reports SpaceX has continued to use "AI" in its latest blog post and Musk has given no timeline.
Which parts of government are using SI?
The 29 September executive order directs federal agencies to use "Super Intelligence" and "SI". On 6 October the Justice Department instructed employees to use super intelligence and SI in most circumstances, including in certain legal proceedings, according to a memo seen by Reuters.
How many .si domains were registered in September?
Registry SI spokesperson Klara Herman said 44,000 ".si" websites were registered in September, a 2,199% increase from August, according to the BBC. IBTimes UK cites more than 46,000 registrations in September, compared with 3,515 in August.
Sources
- Yahoo, 2026-10-11
- International Business Times UK, 2026-10-08
- Yahoo News UK, 2026-10-08
- Yahoo (NewsNation), 2026-10-11
This post was researched and drafted with AI help from the sources above, then checked by me before publishing. Facts are as reported on the dates shown.