AI summary
- Salesforce CEO Marc Benioff announced that the AIForce agent platform is now SIForce, a product rename rather than a change to the company's name.
- Nobody ordered it: the September 29 executive order only covers federal agencies.
- Nvidia used "super intelligence" in its $1 billion science announcement and Satya Nadella used the term in a post, but Anthropic and AWS still say AI.
- So far the companies that have switched changed product names and press wording, not their own names, so plain category words are the safer .si bet than copies of brands.
- Most .si names are speculation in a small aftermarket, so buy the .com if you can and only consider a .si that passes a three-question test.
What Salesforce actually changed
Last Friday, Salesforce CEO Marc Benioff announced that the company's AIForce agent platform is now SIForce. He wrote on X: "The era of Super Intelligence is here. AIForce is officially SIForce." That's according to Newsweek, and The News International reported the same move.
It's worth being precise about what changed. The rename covers Salesforce's agent platform, not the company's corporate name. And nobody made Salesforce do it. The September 29 executive order covers federal agencies only, so neither Salesforce nor SpaceX was ordered to switch.
That's why I think it's the most important development of the week. Elon Musk said "Yes, we will make that change" about renaming SpaceXAI to SpaceXSI, but he gave no date. Benioff didn't just promise. His announcement says the rename is official.
Nvidia and Microsoft are using the words too
Salesforce isn't alone. On October 8, Nvidia announced a $1 billion commitment to advance U.S. science over five years, and its own announcement talked about "super intelligence research and development" and "super intelligence infrastructure resources". Jensen Huang said: "With a $1 billion investment, NVIDIA is putting advanced Super Intelligence in the hands of America's scientists to accelerate breakthroughs in medicine, energy and materials."
Microsoft CEO Satya Nadella has started using the term as well. In a post on X titled "Models as Insider Risks in the Super Intelligence Era", he wrote: "The most trustworthy Super Intelligence system will not be the one with the model we trust most." Unlike Musk and Benioff, though, he hasn't announced a Microsoft product or company rebrand.
Who still says AI
The split is real. Newsweek notes that Anthropic has kept using "AI" in its communications since the order, and Amazon Web Services still keeps an "Artificial Intelligence" section on its News Blog. Companies with "AI" in their names, including OpenAI, Scale AI, Character AI and Resolve AI, declined to comment to The News International.
There's also a problem with the meaning of the word. As Poynter explains, the industry already uses "superintelligence" for AI that exceeds human cognition in nearly all fields, something it generally agrees no system has achieved. Historian Thomas Haigh told Poynter: "Rebranding it to superintelligence is unlikely to reassure them."
And the legal meaning isn't settled. TechRound points out that officials have been told to propose a new federal definition within 60 days of the order, so by late November.
The pattern: products move first, companies don't
Here's what I think buyers should notice. The companies that have acted have renamed products and changed their press wording. They haven't renamed themselves. Salesforce is still Salesforce. Nvidia is still Nvidia, even though its announcement uses "Super Intelligence". Microsoft's CEO uses the term in a post but hasn't renamed anything.
That matters for domains. If the switch from AI to SI shows up anywhere, it'll show up in product and category names first. A company won't change its main domain lightly, but a product team might want a short name for a new platform, a landing page or a campaign.
It also tells you what not to buy. SIForce is Salesforce's product name. Registering a copy of it, or of SpaceXSI, isn't an investment. It's a brand you don't own, and I won't recommend it.
What this means for .si names
If you're going to hold a .si at all, I think plain category words are the bet you can defend, because they don't belong to any one company. A few from my inventory fit this week's news about agent platforms and products:
- aimarket.si ($4,500): the .com is listed at $594,888 and the .ai at $47,995, with 12,100 searches a month.
- webbrowser.si ($5,000): 165,000 searches a month worldwide, the .ai listed at $48,900 and the .com held since 2002.
- aiprompts.si ($5,500): 201,000 searches a month worldwide, the .ai listed at $44,500 and the .com held since 2018.
- aivideoeditor.si ($5,000): 201,000 searches a month worldwide, and the .com twin asks $149,995.
One honest caveat. Three of those names start with "ai". People search for "AI video editor" and "AI prompts" today, and that's where the numbers come from. If SI did replace AI in everyday speech, those exact phrases could lose some search volume. I can't tell you whether that'll happen, and nobody else can either.
Should you buy a .si name because of this?
Not because of Salesforce alone. One product rename is a signal, not a market. Most .si names are speculation, and the aftermarket for them is small, so you shouldn't expect to resell quickly or at a profit.
If the .com of your words is available or affordable, buy the .com. It's still the better buy for most businesses. A .si only makes sense once you've checked three things:
- Is the .com and .ai taken? If either is free or cheap, buy that instead.
- Is it a generic name and not a brand? Plain words like "web browser" are fine. Copies like SIForce aren't.
- Do people search for it? Look for real monthly searches for the exact phrase, not just a clever idea.
If a name passes all three, a .si can be a cheap way to own the words while the bigger extensions sit at five or six figures. If it fails any one, I'd walk away.
Names from this store that pass the test
Questions
Did Salesforce rename the whole company to SI?
No. The change covers Salesforce's agent platform, AIForce, which is now SIForce, and not the company's corporate name.
Were companies required to switch from AI to SI?
No. The September 29 executive order covers federal agencies only, and neither Salesforce nor SpaceX was ordered to make the change.
Which other tech leaders are using "super intelligence"?
Nvidia used the term in its October 8 announcement of a $1 billion commitment to U.S. science, and Microsoft CEO Satya Nadella used it in a post on X. Anthropic has continued to use "AI" in its communications.
When will there be a legal definition of super intelligence?
The order directs officials to propose legislative language for a new federal definition within 60 days of September 29, which TechRound puts at late November.
Sources
- Newsweek, 2026-10-12
- The News International, 2026-10-10
- Poynter, 2026-10-08
- TechRound, 2026-10-06
This post was researched and drafted with AI help from the sources above, then checked by me before publishing. Facts are as reported on the dates shown.