AI summary
- On 8 October Donald Trump gave the National Medal of Science or the National Medal of Technology and Innovation to six tech executives, including Elon Musk and Jensen Huang.
- On stage he used the word superintelligence for both the Genesis Mission and the White House accord, so the new term is spreading beyond the executive order.
- At least one outlet covering the ceremony still wrote artificial intelligence, which shows the press hasn't switched.
- Executive Order 14434 applies to the federal executive branch only and doesn't force private companies or users to say SI.
- Most .si names are still speculation, so only buy one when the .com and .ai are taken or expensive and the name is a plain generic phrase.
What happened at the New Golden Age Summit
On Thursday 8 October, Donald Trump gave the country's highest science and technology honours to six tech executives at the New Golden Age Summit, held at the Institute of Peace in Washington, DC. Anadolu Agency reported that the National Medal of Science went to Elon Musk of SpaceX, Google co-founder Sergey Brin, Nvidia CEO Jensen Huang and AMD CEO Lisa Su. Dell Technologies founder Michael Dell and Microsoft CEO Satya Nadella received the National Medal of Technology and Innovation.
Trump called Musk "our modern-day Thomas Edison" and said of Huang's company: "The entire world is now running on Nvidia." He also told the room: "With the help of the brilliant men and women here today, we will always be on top. There is nobody that can compete with us, nobody."
Why the wording matters to .si buyers
I'm not writing about this because of the medals. I'm writing about it because of the words Trump chose on stage. According to Anadolu, he said his administration created the Genesis Mission "to solve some of the biggest mysteries in science and technology with superintelligence." He added: "Last week we brokered the White House accord on superintelligence, keeping America at the forefront."
So the term isn't only sitting in an executive order. It's being used at a public ceremony with the heads of Nvidia, Microsoft, AMD and SpaceX, plus a Google co-founder, in the room. That kind of repetition is what decides whether a new label sticks or fades.
The same day, Trump pushed harder online. Yahoo reported that in a Thursday afternoon post he said people who don't use "super intelligence" will be considered "THE ENEMY!" I've already covered that post, so I won't go over it again here.
The press didn't follow
Here's the detail I'd want any buyer to notice. Yeni Şafak's report on the same ceremony said Trump was pledging to maintain American dominance in quantum computing and artificial intelligence. It also described Nvidia's central role in powering global artificial intelligence systems. The president said superintelligence, and an outlet covering him wrote AI anyway.
That isn't a scandal. It's what you'd expect. Newsrooms change their style slowly, and nothing obliges them to change at all.
What the order actually requires
A clear explainer on note sets out the scope of Executive Order 14434, which Trump signed on 29 September 2026. It covers the federal executive branch, to the extent permitted by law, and requires the new name in official communications, public relations, websites, reports and policy documents. There's no obligation to go back and rewrite earlier regulations, presidential documents, contracts, grants or historical records.
The explainer also says it isn't an order that forces private companies, researchers or users to comply uniformly. And it notes that SI in the order refers, for the time being, to the technologies already covered by the existing definition of AI under US law. A new name doesn't make the software any smarter.
A Daily Sabah op-ed makes a related point. It says current systems haven't reached the threshold of intelligence surpassing humans, and that the order doesn't establish that they have. The writer argues that turning the concept into a routine official term inflates market expectations. I'd apply that warning to domains too. Headlines aren't the same as real people searching for a product.
What I'd take from this week
- Government use is real and continuing. The president is using the term in speeches, not just in paperwork.
- Private use is voluntary. Musk said SpaceXAI would become SpaceXSI, but Yahoo reported that the company's website and social media profiles still had the original name as of Thursday.
- Supply is already large. Registry SI spokesperson Klara Herman said 44,000 websites ending in .si were registered in September, a 2,199% increase from August, as reported by Yahoo. That's a lot of names competing for a small pool of buyers.
Should you buy a .si name because of this?
Not because of a medal ceremony. Let's be plain about it: .si is the extension typically used for Slovenian websites, most .si names bought this autumn are speculation, and the aftermarket is small. If the .com of your phrase is available at a fair price, buy the .com. It's still the better buy for most businesses.
A .si only makes sense if it passes three questions:
- Is the .com and the .ai taken or expensive? If either is cheap, buy that instead.
- Is it a generic name and not a brand? Plain words only. Don't buy a copy of one company's name.
- Do people search for it? If nobody types the phrase, you're paying for a story, not demand.
A few names in my inventory fit the superintelligence conversation and pass the first two questions on the data I hold. greatmind.si is $2,000; its .com is listed at $500,000, its .ai is for sale with price on request, and it shows 33,100 searches. aimarket.si is $4,500; the .com is listed at $594,888 and the .ai at $47,995, with 12,100 searches. futurehuman.si is $1,500; the .ai asks $290,000, the .com has been held since 1999, and it shows 5,400 searches. brainbank.si is $1,500; its .ai is priced at $399,999 and the .com has been held since 1995, though at 1,600 searches it's the weakest of the four on the third question.
If you're building a real product on one of those phrases and you can't get the .com, a .si can be a sensible fallback. If you're buying only because Trump said superintelligence at a ceremony, I'd wait.
Names from this store that pass the test
Questions
Who received the medals on 8 October?
Elon Musk, Sergey Brin, Jensen Huang and Lisa Su received the National Medal of Science. Michael Dell and Satya Nadella received the National Medal of Technology and Innovation, at the New Golden Age Summit in Washington, DC.
Did Trump use the term superintelligence at the ceremony?
Yes. He said the Genesis Mission was created "to solve some of the biggest mysteries in science and technology with superintelligence" and that "Last week we brokered the White House accord on superintelligence, keeping America at the forefront."
Does Executive Order 14434 force companies to say SI?
No. It covers the federal executive branch, to the extent permitted by law, and isn't an order that forces private companies, researchers or users to comply.
How many .si names were registered in September?
Registry SI spokesperson Klara Herman said 44,000 websites ending in .si were registered in September, a 2,199% increase from August.
Sources
- Anadolu Agency, 2026-10-08
- Yeni Şafak, 2026-10-08
- Yahoo, 2026-10-08
- note, 2026-10-09
- Daily Sabah, 2026-10-07
This post was researched and drafted with AI help from the sources above, then checked by me before publishing. Facts are as reported on the dates shown.